Blog Labels = Longer Visits

A lot of people wonder how they can create a Breakout Blog that will help build platform and connect them to their audience. This series on Blogging Tips looks at ways to maximize blog performance so they can reach these goals.

Thought I’d chime in with another very simple blog tip…using your Labels (in blogger) and Tags/Categories (in Word Press). These are the little content tags you can attach to posts and display in your sidebar.

bloggingSome people have theirs show up as a word cloud, where the most blogged about topics have a larger font. Others use a list format, where each blog label has a number next to it, showing how often the topic is mentioned.

Other blogs do not use tags for their posts. This is a shame, because using labels is a great way to keep visitors at your blog!

Let’s look at an example: a new visitor comes to your blog. They read your current post, maybe comment, and now want to see what other topics you like to explore. Sure, they can see the last few posts, but are these representative of the best your blog has to offer? Will a user have time to search for a keyword, hoping something they need pops up?

Now, take this same visitor, only this time they can view topic labels in your sidebar. Right away, the tags tell them exactly what you blog about. If a label catches their eye, you can bet they’re going to click on it and read a few more posts.

Labels showcase your CONTENT, acting as a GATEWAY to your blog’s older entries.

Some people assume a post archive works as a way to find those older posts. The truth is, knowing you posted 12 times in January doesn’t help me much. If I’m in a time crunch, I won’t have time to search your blog. I’ll simply move on.

So, bottom line? Use Labels. They are easy enough to add to your posts, and you should see an option to do so in your blog settings. In Blogger, you go to Design, then Blog Posts, edit and then, tick off ‘add labels‘. In WordPress, your Category & Tag widgets are on the right when you write a post, and you can add news ones whenever you like.  Or add a widget that displays your most popular posts. Either way, visitors will have a road map to your best content!

The second bottom line is this: Use Labels Effectively. Try to create labels that are specific and allow you to group several posts together. Using bizarre or random labels might seem like a fun way to categorize posts, but they can make it hard to search your blog for specific content. As well, you end up with way too many tags, which bloats your sidebar and makes it harder to search. Fun tags are fine, in moderation.

Don’t be afraid to give a post several labels or tags. Maybe your post is about description, drafting and voice. Great! These are all concrete labels that will help your readers find exactly what they need, and may also give them more ideas on how your advice can help them. 🙂

Image: KevinKing @ Pixabay


Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and its sequels. Her books are available in five languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online library created to help writers elevate their storytelling. You can find Becca online at both of these spots, as well as on Facebook and Twitter.
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40 Responses to Blog Labels = Longer Visits

  1. TopherBricks says:

    Great advice. I’ve used an archive in the past and it definitely makes searching for topics a lot more difficult. The word cloud gives a quick at-a-glance index for what you’ve blogged about. And any seo company will tell you that one of the most effective ways to beef up your serp, is to get people linking within your site once they are there. Thanks

  2. Trisha says:

    Being a perfectionist librarian, I’m slightly fussy about my labels and how I use them 😀 I’ve already had to reformat them all a couple of times. Here’s hoping I’ve got the right format now. LOL.

  3. Leslie Rose says:

    Okay, I’m rolling up my sleeves and diving into labels. You’ve inspired me with great points.

  4. Julia Smith says:

    Thanks for the reminder.

  5. GutsyWriter says:

    I am finally switching to WordPress and working with someone to figure it out professionally. I’m sure you’ve researched this as far as SEO and meta tags etc. Curious to hear your opinion on this Angela.

  6. Kristen says:

    I just started a blog and between this post and a couple of others specifically GIVING DIRECTIONS I am so much less intimidated by the process!
    (I realize I am a bit late on this but the blogosphere is a bit overwhelming until you find your way around.)

  7. Holly, sorry I blew it for you, but thanks so much for mentioning SEO. I hope you post on that (let me know?) because I would really like to understand it better in laymen terms, and be advised on how to identify my own keywords without having to subscribe to an expensive service to do so.

    EEV, glad you ditched your word verification. I have to say, I’ve only come across maybe two blog owners who have said spam still gets through and they had to slap the WV back on. We are all so busy, with many blogs we want to visit, so anything a blog owner can do to attract visitors is a good thing!

    Karen, thanks for adding our button! I totally get a thrill when I find it somewhere.

    I really appreciate everyone’s support. You guys are just so great and kind to us!

    Thanks everyone!

  8. You are so right and I really needed to be reminded about using labels. I always come away with great advice and information when I visit–Thank you!

  9. LOVE THIS! Great advice Angela.

    Personally I have to go with the word cloud version, because all the labels I’ve only used once would make my blog 50 feet long. I have mine set up to show every label I’ve used at least twice.

  10. Excellent point! I have not done this and will start:)

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