Blogging Tips: Make Your Text POP

A lot of people wonder how they can create a Breakout Blog that will help build platform and connect them to their audience. This series on Blogging Tips looks at ways to maximize blog performance to reach these goals. 

We’ve talked about how good titles and the use of pictures can really help your blog post draw interest, and how short, effective posts can keep readers reading. But what about writing the text itself…are there any do’s and don’ts

Here’s a few things that might be worth keeping in mind:

Use BOLD to highlight key thoughts. This makes the main ideas stand out and can convert ‘skimmers’ into readers by showing the value inside a post! Less is more, however…if every other line is bolded, the effect is lost.

Short Paragraphs. Tighter paragraphs means more white space. Reading feels ‘quicker’, which is attractive to people who have only so much time to read blogs. It also indicates to new visitors that the poster can get to the point rather than ramble.

Use headings or bullets.  Adding a little structure to a blog entry with several points to consider will break the text up into bite-sized pieces AND show that the poster is organized and succinct.  

Make links stand out. When linking to other websites or older posts, make sure the hyperlinks are visible. People like links…they add value and provide a direction if a reader needs more information. Pick a link color that is easily spotted within the text.


Choose a background that’s hard on the eyes. Some blogs set their text boxes to ‘invisible’, allowing the design to bleed through. This can make posts harder to read. Ditto with poor color contrasts. If squinting readers have to practically make out with their monitor to read a blog’s acid green text on the purple background…how often will they return? 

Use a font that is difficult to read. Fonts are fun and can personalize a blog. But fonts must be READABLE. If they aren’t, deciphering posts can be a chore. Readers have a lot of other blogs to choose from, so we need to do everything we can to keep them at ours. 🙂  

Get too crazy with colors. I’ve seen blogs with each paragraph written in a different color, or even each sentence. Some blogs can get away with more text color because it fits the blogger’s style–fun, laid back or whimsical. But if the blog functions as a resource/authority on a particular subject…the rainbow effect may send the message to not take content too seriously.  

Use tiny print. This can be a challenge, because the size of text is not always easy to figure out. Becca and I have driven ourselves mental when we notice that to her Mac or my PC, the text size appears too small or too large on a post. We have tried different things that sometimes fixes it, other times it doesn’t. Do your best to make the text size large enough for people to read easily. If you’re uncertain that what you see is what readers see, ask!

So…what are your Do’s and Don’ts? Please list them in the comments! And if you ever notice anything about this blog that hampers your reading experience, please say so. Becca and I are all about learning and improvement, and we want your visits to be as enjoyable as possible!

Find these tidbits on Blogging useful? Click on the label ‘Blogging tip’ to discover other little things that will make a big difference!


Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and its sequels. Her books are available in five languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online library created to help writers elevate their storytelling. You can find Becca online at both of these spots, as well as on Facebook and Twitter.
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52 Responses to Blogging Tips: Make Your Text POP

  1. Lisha Fink says:

    I would like to shout the “don’t use tiny print” point from the rooftops. Or Twitter. My aging eyes just can’t muscle through 10 pt type any more.

  2. Good points – all of these. The biggest blog turn off for me are those way-too-long posts.

  3. LynNerd says:

    These are all helpful tips, Angela. I’ve made lots of the mistakes, but have corrected most of them! Thanks!

  4. These are so helpful! Great tips (and hilarious photos for the dos and the don’ts). My biggest groan is when I come upon a blog that goes on and on and on. It is probably interesting, but time is always an issue.

  5. NOTHING here hampers my reading experience. I absolutely love your guys’ blog!

    Graet tips! Good to see I was on the right track:)

  6. Super tips, thanks ladies!

  7. Great advice!! Especially loved the carrot top!! Lol.

  8. Misha says:

    Great tips. I’m definitely going to bookmark this blog and catch up on all of the tips. ^_^

    I’ve been wondering how I can improve my blog content…

  9. Great tips! Especially the don’ts.

  10. Do promote others and have guest bloggers (this has made a huge difference in the readership of my blog). Don’t only promote yourself.

  11. Awesome tips! I try to use all of these but it’s a nice reminder.

  12. Thank you for the tips! I especially like the photos you used to prove your point.

  13. Always enjoy reading your posts. Great tips here – I’ve been driving myself nuts trying to work out how to increase my blog following. Yours is off the planet – well done!

  14. Great tips!

    I always add my own photos.

  15. Sunny Smith says:

    I don’t like if I’m reading a new blog and the writer makes a reference to something they’ve blogged about in the past and doesn’t include a link. Call me lazy, but I don’t enjoy sifting through archives to get the joke or figure out what’s going on:)

  16. Stacy says:

    Great tips, Angela! My crit partner gave me the tip about white space, and she also mentioned that pics are great with longer posts. I use a lot of pics with Thriller Thursdays, and I’ve noticed a big difference in the number of responses.

  17. Botanist says:

    All amazing advice!

    I don’t feel qualified to talk about what to do, but a couple of pet peeves for me (apart from white text on dark, which has been covered already):

    Sidebars so stuffed with flashy graphics that I have to wait each time I want to scroll down the post.

    Posts that give just the first paragraph and then require me to click a link to see the whole thing. If I didn’t want to see it, I wouldn’t be there in the first place!

  18. Nick Rolynd says:

    Great tips! I always make sure my color scheme and font allows everything to be easily read. I shudder at some designs, especially things like bright neon text.

  19. Jeff King says:

    Great tips as usual… thx.

  20. Terrific post!

    A few of my Dos/Don’ts:

    Don’t post after 9pm (or whatever time your brain turns to jelly)

    Do think about your blog when you’re not blogging… Jot down ideas during films, at the grocery store, where ever.

    Don’t apologize for yourself. (i.e., “Pardon me if I ramble, but here goes nothing…” etc)

    Do write about topics you care about.

  21. Karen Lange says:

    Excellent tips, thanks! I like blogs that are easy on the eyes. Our eyes are busy enough through the day without having to struggle through quirky fonts, colors, and text. I’m for short posts and white space too – it just seems so much more friendly.

  22. Ann Herrick says:

    Great ideas! Thanks so much! 🙂

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