Category Archives: Marketing

5 Steps To Find Your Book’s Ideal Audience

There’s nothing quite like seeing a book with your name on it. The beautiful cover, the weight of it in your hands, the pages of your creativity bundled into a package for readers to enjoy. It sits o the shelf–maybe … Continue reading

Posted in Buying Books, Marketing, Promotion, Publishing and Self Publishing, Social Networking, The Business of Writing, Uncategorized | 42 Comments

Blurbs that Bore, Blurbs that Blare

I know that everyone has their own method of choosing books. Some go by the cover, others by the back copy. Some people get a good feel for the book by reading the first (or last) page or chapter. For me, … Continue reading

Posted in Guest Post, Marketing | 41 Comments

Tips for Reaching Readers

People, I am soooo chuffed about today’s post. We have two guests here to talk about a topic that can’t be discussed enough, in my opinion: how to reach readers. I have only recently met Katrina, but Fiona and I … Continue reading

Posted in Marketing | 37 Comments

Using Videos to Sell More Books

Angela and I are in the process of creating our business plan for the year, which involves us pulling together all the current information on the industry to decide where our writing and marketing efforts should be focused. Visibility is … Continue reading

Posted in Guest Post, Marketing, Promotion, Publishing and Self Publishing, Uncategorized | 18 Comments

Creative Book Launches That Command Attention

Being an Indie author means a tremendous amount of pressure lies at our door as we release a book. Without the backing and promotional support of a publishing house, we are on our own. Success or failure is up to … Continue reading

Posted in About Us, Experiments, Marketing, Platform, Promotion, Random Acts of Kindness, Uncategorized | 20 Comments

Website Tips for Authors

Welcome, everyone, to the new home of The Bookshelf Muse! I hope you’re finding your way around easily. Angela and I feel like we’ve upgraded from a condo to a multi-family home. Finally, there is ROOM for everything! In the … Continue reading

Posted in Guest Post, Marketing, Platform, The Business of Writing, Websites | 12 Comments

Need Online Exposure? Asking Bloggers For Help

Recently I posted a tip on Facebook regarding the wrong way to contact bloggers for exposure after being “cold call” emailed myself. The cliff note version is that a marketing person sent me a form letter asking for book exposure, … Continue reading

Posted in Book Review, Marketing, Platform, Promotion | 38 Comments

Hand-Selling Your Book: How Savvy Are You?

Each year, I attend a 3-day conference for writers and readers called When Words Collide. This unique event had lectures on writing technique, publishing options and content that focused on the business of writing. Sessions run on everything from Quantum … Continue reading

Posted in Buying Books, Marketing, Promotion | 27 Comments

Marketing for Introverts

Anyone who knows me personally know that I’m an introvert. Like, on a scale of 1 to 10, I’m a solid 9. This makes it really easy for me to write and really hard for me to market. I know many … Continue reading

Posted in Marketing | 24 Comments

Book Signings That WOW

The idea of doing a book reading or author signing sort of terrifies me. I don’t know why this is, because I love writers–we share the same passions and interests. It’s great to chat with them at conferences, see what … Continue reading

Posted in Buying Books, Guest Post, Marketing, Promotion | 38 Comments