A lot of people wonder how they can create a Breakout Blog that will help build platform and connect them to their audience. This series on Blogging Tips looks at ways to maximize blog performance to reach these goals.
At my last SCBWI meet up, I led a discussion on Social Media, and inevitably the conversation turned to how some people struggled with creating and maintaining a blogging voice. The argument was that to stand out, they needed an edge–to be super witty or comical or fill-in-the-blank in order to be memorable and attract readers.
The truth is, the only thing a blogger needs to be is GENUINE. That means being yourself! Stina Lindenblatt and Jan Markley were quick to point out that if you try and be something you aren’t, it will show in the posts. Why? Because eventually keeping up the facade will take a toll. Crafting posts will feel like work…and it will leak into your blogging style. If your heart isn’t in it, readers will know.
Trust in yourself that the only voice components you need to bring to your blog are passion and honesty. Offer these two things & your blog will be a natural extension of who you are…and draw readers who identify with you.
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Happy Blogging! 🙂