As many of you know, in addition to blogging about everything writing, I also have a passion for marketing (the good kind, not the shout-y “Buy My Book!” stuff). I know this is an area of struggle for many, but if authors go about it the right way, it’s actually kind of magical how well it works. And it isn’t as hard as you might think.
One of the best things you can do to boost your success is market to your exact reading audience.
AND, one of the really terrific ways to do THIS is to determine WHO your influencers are (the people who already have great relationships with your readers) and build a relationship with them.
That’s why I’m over at Jane Friedman’s blog today, discussing How to Find and Reach Influencers to Help Promote Your Book. So stop in and find out what an influencer is, what you can learn from them, and how to reach out to then and build a genuine relationship that will benefit you both.
(Please feel free to pass the link on to any other authors you know who might also need help reaching their readers, too!)