The Magic of Misleading

When I was a teenager, my mom used to like popping out from around corners and scaring me. I had to be super careful when I came home and the house was dark; just getting from the front door to my room was an adventure because at some point along the way, I knew she was going to get me. Sounds mean, but I actually loved it. And I still love that element of surprise in the stories I read—when I think it’s headed one direction and then, WHAM! Surprise! Something happens that I totally didn’t see coming, but when I look back, all the clues are there.

This kind of misdirection is magical, but like any good trick, it’s hard to pull off. There’s not a lot of information out there about how to effectively mislead the reader in a way that doesn’t make them hate you forever, but Michaelbrent’s here today with some great advice on the topic. So listen and learn, people. Listen and learn…


I’ve always liked magicians. Who doesn’t? For me, a kid who had trouble getting girls to even look at him, I was fascinated by any guy who could convince a girl to get dressed up in what more or less amounted to lingerie and then let him cut her in half, or throw knives at her, or stab her with a sword while she was floating in a water-tank full of sharks that had angry bees superglued to their teeth.

The magic was cool, too. But mostly it was the fact that the guy got his pretty assistant to do all that stuff, whereas the girls I knew probably wouldn’t call 911 if I took a bullet for them.

Then I realized that the girl was part of a magician’s act. That he counted on me watching her. Because while I was watching her, he was doing the magic. He was setting up the trick, he was preparing to wow me with the surprise.

It’s a lesson I’ve taken to heart and put to use ever since.

I’m a writer. I’ve written movies, numerous #1 bestselling novels, and am consistently one of Amazon’s bestselling horror writers. And one of the things I like to do most is surprise the audience. My novel The Haunted has spent almost a full year on Amazon’s bestselling Ghost Horror list, and my newest scare-fest Darkbound bowed a few weeks ago and is currently beating out folks like Joe Hill and Dean Koontz on Amazon’s Hot New Horror Releases. Partly (I hope) this is because the books are generally cool. But there’s no denying that a large part of their punch is packed into endings that catch the readers off-guard. They get to the end of the book expecting one thing… and when they get something completely different, they are not only happy, they are absolutely delighted.

So how does a writer go about doing that? How do you mislead your audience in such a way that when the final revelation comes, readers are caught flat-footed… and love you for it?

Well, let’s go back to magic. Remember when you were a kid and your idea of a magic trick was to hold out an object, then demand that your mom close her eyes and you would then run off and hide it? “Open your eyes,” you would say. And Mommy would clap and coo and shout with delight. But not because the magic was any good. No, it was because that kind of reaction is, I’m fairly certain, required under the U.S. Constitution. Mommies must love our tricks.

But non-Mommies? Strangers? Even (gasp!) readers?

They’re a bit tougher.

Readers demand a better magic show. The whole nine yards. Flaming pigeons bursting out of our sleeves, disappearing monkeys, and even – especially – those skimpy assistants.

Because those assistants are what makes the trick work. Great authors – like great magicians – know that the secret to misdirection isn’t withholding information, it’s giving extra information, and focusing the audience’s attention on that.

A pair of examples: I was recently driving to a conference where I was going to be talking authory stuff to a bunch of fans. On the way I listened to an audiobook, a suspense-thriller by a big-time writer. But I stopped listening rather abruptly when I started screaming because the author had, for the bijillionth time, said, “And then the super-spy told the other super-spy the plan. It was a cool plan, an awesome plan. And the two super-spies started doing the plan stuff, because they were super. But I, the author, won’t tell you what the plan was, because now you will be surprised when you find out. Mwahaha.”

Okay, I’m probably paraphrasing. But it was pretty close.

Contrast that to the classic twist of recent times, The Sixth Sense. We’re so busy focusing on the ghosts, the scares, the plight of the little boy who we believe to be the protagonist, that we completely miss what was there the whole time (SPOILER ALERT FOR THOSE WHO HAVE BEEN LIVING UNDER A ROCK FOR THE LAST 15 YEARS OR SO): the fact that Bruce Willis was a ghost! Eek! But the clues were all there. The filmmaker didn’t hide them. He presented them all. He just gave us extra information, and made sure we paid attention to that instead of to the key stuff he planned on re-springing on us later.

As a reader, a good surprise can be one of the most gratifying experiences I have. But there’s a difference between a final revelation that ties together everything I already know and forces me to look at it in a completely new light… and a junky plot “twist” that the author throws at me out of left field with no warning whatsoever. One of them is a hoot, and makes me not only read the book again, but go around trying to get others to read it like I’ve just joined some kind of highly literary cult. The other just makes me want to hunt down the author and shake him/her until all the minutes he/she has wasted of my life are somehow tossed loose.

Authors are, by and large, solitary folks. We sit in our caves (we call them offices, but most of them are kind of dim and smell a bit odd, so “cave” is probably more apropros) and have only our own thoughts for company. That’s the bad news.

But the good news is that we can call up that attractive assistant at any time. To provide flash, dazzle, and interest. To give information we want our readers to have, so that the audience will not pay attention to the real information that will set them up for a surprise later on. Withhold everything and it’s irritating. But give a little extra, mislead properly… and it’s magic.

Michaelbrent Collings has written numerous bestselling novels, including his latest novel Darkbound. His wife and mommy think he is a can that is chock-full of awesome sauce. Check him out at or


Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and its sequels. Her books are available in five languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers—a powerhouse online library created to help writers elevate their storytelling. You can find Becca online at both of these spots, as well as on Facebook and Twitter.
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tahir sumar
tahir sumar
7 years ago
sunny kumar
sunny kumar
7 years ago
Elizabeth Varadan aka Mrs. Seraphina

Terrific post! I love a good surprise in a story, especially when it has been lurking in sight all along. Great reminder for what will make a good story even better. Thanks.

Traci Kenworth
7 years ago

Being a YA Supernatural Horror writer, I LOVE these “behind the scenes details” on how other authors work!! I, too, like to be surprised and even have my head spinning trying to figure out how I missed the “show.” I think I have found a new author to read and to follow on fb and his blog and maybe, hopefully, I’ll be able to learn from his “tricks.” Thanks, Becca, for bringing Michaelbrent Collings to my attention!!

Angela Bigler
7 years ago

Thanks for this! I love the information and Michaelbrent’s witty writing. 🙂

Martha Ramirez
7 years ago

Great tips on surprising readers. Thank you fro this!Congrats on all your success!

Becca Puglisi
7 years ago

I love this post. Misdirection is something I think most people enjoy in a good book, but it’s so hard to pull off. Thanks for the tips, Michaelbrent!

7 years ago

Another great post!

7 years ago

This is a terrific post. There is nothing worse than having a complete surprise rather than an “Aha” moment at the end of a book or story. Thanks for posting this.

Angela Ackerman
7 years ago

Great post–thanks everyone for the comments! Like Becca, I love it when the author can fool me by leading me in the wrong direction. The big reveal at the end when you realized it was all there in front of you all along is just awesome!

Anthony Dutson
7 years ago

Great post! I’ve noticed Jim Butcher does this pretty well and usually towards the end of the book, right where his characters are gearing up for the big battle. He’ll tell you the characters grab something he knows he’ll need later, but you’re so intent on the coming doom that you don’t even wonder what the item he just picked up is.

Laura Pauling
7 years ago

This is so true! The difference between the magical reveal and the huh? twist that comes out of nowhere. Something to aspire to!

Laura Stephenson
7 years ago

Great post. I was thinking my WIP’s plot was a little bland (though the setting has tons of sparkle), and this advice is going to help me elevate it to a whole new level.

Michael Offutt, Speculative Fiction Author

Congratulations on all of your successes with your stories and books. I agree, curve balls can make things interesting.

Mark Means
7 years ago

I love a story that throws me a curve and I never see it coming.

I usually try to incorporate something like that in stories I write, as well.

Jeanette Pekala
7 years ago

I love books that throw in a curveball to surprise the reader. It really is magic.

Johanna Garth
7 years ago

What a great post. Now I’m inspired to do a little magic today and maybe watch The Sixth Sense again cause I really love that movie!

7 years ago

Good post. I do love to reread and find the clues.

Daron D. Fraley
7 years ago

Good information! And I loved the surprise in The Sixth Sense. Definitely caught me flat-footed!

Catherine A. Winn
7 years ago

Very good post. I try to keep my readers guessing by taking twists and turns in a story, but I’m not always successful 🙂

Natalie Aguirre
7 years ago

Thanks for the tips on surprising our readers. That’s what makes a story good.

7 years ago

What an excellent article! I must write a short story where I can try this out now. I’m posting it to Facebook where I can Like it!

Bish Denham
7 years ago

Excellent! I love a good surprise.

Stina Lindenblatt
7 years ago

I love rereading books and discovering those little clues that I didn’t notice at the time but made complete sense when you read the book again.

Great post, Michaelbrent.