Super thrilled to have author Diane Rinella with us today, who has a ton of experience with audiobooks and has put together some great information for anyone looking to take the leap. Audiobooks are a completely different animal than ebooks or print, and this post can save your a lot of time, heartache, and money.

Plunging Into Audiobooks

I love audiobooks. Many find the convenience of listening to them nearly anytime and anywhere a virtue. But for me, the appeal is how I get to listen to another person’s dream.

For years, hearing your book come to life was a fantasy reserved for top-selling authors. But we live in an amazing age where technology makes yesterday’s imaginings today’s reality. Not unlike how Amazon helped drive the Indie ebook revolution with Kindle Direct Publishing, they are at it again with Audio Creation Exchange. However, much like the trials of ebook publishing, sharing your book with listeners is not as simple as reading it aloud. Thus before hiring a producer, or biting the bullet and self-producing, a few things are worth considering.

Before moving forward, let’s define a few roles:

Producer – The person who records and masters the material. This may be the same person as the narrator/voice actor.

Narrator – The general term for the person performing your book.

Voice Actor – May also be referred to as narrator. However, this person can also bring multiple voices to life and expresses emotion.

FIRST, DON’T RUSH INTO THINGS

Take a deep breath, because there are a few things to consider before you look for a producer. Remember everything you did (such as editing and formatting) to give consumers the best reading experience? Now you need to determine how to give them the best listening experience.

Pay Per Finished Hour or Royalty Split

Just like any other project, what you can afford will guide your decisions. ACX offers a great program called Royalty Share. The author provides the book, the producer records it, the author approves it—both split the proceeds. However, some producers will only accept projects paid by the finished hour. (If the producer spends forty hours on a project that comes in at eight hours long, you pay for eight hours.) All sales proceeds go to you. However, a finished hour can range between $50 and $200. Most novels are eight to ten hours long. Will your budget cover $400 to $1600? If not, you might consider a royalty share or self-production. (We will return to that can of worms later.)

Narration versus Acting

Would your book benefit most from narration, or should a voice actor bring the characters to life? Are you dead set about how the narrator, or any of the characters, should sound? These questions led me to a dilemma. Scary Modsters … and Creepy Freaks, was written in three, first person POVs, two of which are male and one of those is from East London.

I wanted multiple actors, not to mention a proper accent.  However, I quickly found my dream scenario required hiring four people and heavy editing. Since the price tag would be at least a hefty $400 per finished hour, the only cost-effective option was to go with one, very talented producer. Fortunately, Hollie Jackson came to the rescue. Hollie is a partner worth her weight in gold. Partners can make or break a project. (More on partnerships later.)

Books Are Meant To Be Read, Not Heard

Writers often give visual clues that do not translate into audiobooks. Are you willing to consider changes that improve the experience, or must the audio version match the original text without fail? Some things can enhance the listening experience, either by adding or removing them. One of those is dialog tags.

The visual characteristics of a quoted sentence ending and a new paragraph beginning with another quoted line is an accepted cue a new person is speaking. If the conversation is two-sided, a dialog tag may not have been deemed necessary. If an actor uses vocal changes to represent new characters, a dialog tag may still be unnecessary. However, in the case of straight narration, where all voices sound alike, adding one would eliminate confusion.

Conversely, when a character’s speech spans multiple paragraphs, writers often add the clue, “he continued.” However, when a character is read with a distinct voice, not only do these clues become unnecessary, they become pace-breaking distractions.

Italics are often used to stress a word or to reflect deep thought. Stressing these items is part of a narrator’s job. However, quoted italics can reflect hearing a person’s thoughts, such as during telepathy. If you did not use dialog tags such as, “he thought”, translating the idea of telepathy into audio may be difficult, and changes should be considered.

Consider making listening-enhancing revisions before submitting your manuscript.

Ready? Let’s Dive In!

Let’s get to the fun stuff! There are many ways to create an audiobook. To keep this simple, I will focus on two methods; using ACX to hire a producer, and the self-production method—both of which I have experienced.

ACX: MAKING HIRING & PARTNERSHIP DECISIONS

Whether you seek a royalty split or to hire someone per finished hour, here are some things to keep in mind when pursuing talent and when listening to auditions:

Reputation – Simply stated, never jump into a partnership without ensuring it will be a strong one, and never hire a person you don’t want to work with. I turned down numerous offers for many reasons—some of which were less than stellar reputations for delivering the basics. Do not be afraid to ask your friends for recommendations or producers for references.

Voice and Characterization – Does the narrator have an appealing tone? Does she “feel right” for the part? Is the accent appropriate yet understandable? Determining voices and narration style before signing a contract is key. While the writer must be comfortable with the presentation, nitpicking over a performance is best saved for the actor. Both need to set realistic expectations. My partner, Hollie Jackson, summed the characterization process beautifully. “I truly think the absolute biggest thing is to trust your narrator, particularly in regards to characterization. If an author can provide notes to give us a direction to point our voices, it takes a huge load off of us trying to figure out how a particular character sounds. But by that same token, sometimes a character will strike a particular reference chord, and things might sound a little different compared to the voice in the writer’s head. Being able to work with that is a huge part of the process.”

Quality/Mastering (hiss, pops, clicks, timing) – Inadequate mastering can ruin a brilliant performance. While ACX has strict submission requirements regarding noise floor (the level at which hiss is heard) and level variation (a whisper and a yell need to be close in volume), there are no stated requirements regarding pops and clicks. Listen for these, along with timing. Timing is not only the pace at which a book is read, but also how lines are delivered. For comedy, the outstanding timing of Robin Williams and George Burns had us rolling in the aisles. Dramatic timing is just as important. The demo’s timing should fit the book’s genre.

Eliminate Surprises – If part of the audition seems unfitting, yet you still suspect the voice actor could be a match, express your concerns and request a new audition. Re-reads are not unreasonable and may save both the writer and producer many headaches.

Building A Partnership – I cannot stress the importance of this enough, especially if you wish to do multiple projects with the same person. I tell Hollie all the important things up front and then let her work magic. As a fellow actress, I completely agreed when she said, “Micromanagement is the hugest creative buzzkill around.” However, she also respects my concerns and will quickly make changes when things go awry. The bottom line is, if you are concerned that a producer will not give you the end results you desire, either find someone else or self-produce.

DIY: SELF-PRODUCTION

I will preface this by saying I have decades of acting experience—stage, screen, and voice. Since my husband is an Indie film director/producer, resources are at my disposal. Still, it took quite a bit of working with sound engineers before I could produce a solid audiobook.

The absolute basics to home recording include: a room with a low noise floor (I lined the quietest room in my house with moving blankets.), proper equipment (A good microphone, a pop filter, a pre-amp, a Mudguard, and a stand will cost several hundred dollars.), and editing software (I pay $20 a month to use Adobe Audition.).

In a nutshell, recording two takes without outside sounds (birds, pets, kids, cars, planes) generally gets you what you need. Edit these into one good take before removing pops, clicks, and rustling. In my case, I also have to remove background hiss. Top all of this off with balancing the levels. (By the way, you might want to consider that it takes Hollie about two hours to record and master one finished hour while it takes me three or four. Be prepared to invest some time.)

Have I scared you out of the self-production method yet? Learning the recording and mastering process is a hurdle, yet producing audiobooks is simple compared to other types of sound engineering. While I highly recommend ACX’s video series on recording, the installment on mastering falls short of providing usable information. Thus, you might want to consider hiring someone to master your files. However, if you really want to give it a go, ACX does have an Audio Masters class.

HYBRID: SELF-PRODUCTION & HIRING A PRODUCER 

ACX does not offer the option to hire a producer, only to master files. Thus, you will need to pay someone outside of their system. Professional sound services can be expensive and offer more than you need for an audiobook. I strongly suggest contacting local filmmaker groups (Here in San Francisco, we have Scary Cow.) or colleges to seek emerging talent at a reasonable rate. Though there are also services that will perform this task for you, I’ve yet to find an author who has done this, thus I cannot make a recommendation.

 This is a lot to digest, but once you get your head around the process, it’s actually a lot of fun. I have to say that having done this with a partner and now producing myself, I prefer the partner route. Then again, I struck gold with Hollie. With a little determination to find the right person, you can too. Either way, bringing your book to life is a rush akin to the time you held your first novel in your hands!

The benefits to partnering with an experienced producer are no learning curve, a faster turn around, often better talent than an inexperienced performer can provide, and a built-in audience, as many often have their own fanbase. The con is you may not get the creative control you desire.

The benefit to self-production is full creative control. The cons may include steep learning curves in voice acting, recording, and mastering.

Diane Rinella

Enjoying San Francisco as a backdrop, the ghosts in USA Today Bestselling Author Diane Rinella‘s one hundred and fifty-year old Victorian home augment the chorus in her head. With insomnia as their catalyst, these voices have become multifarious characters that haunt her well into the sun’s crowning hours, refusing to let go until they have manipulated her into succumbing to their whims. Her experiences as an actress, business owner, artisan cake designer, software project manager, Internet radio disc jockey, vintage rock ‘n’ roll journalist/fan girl, and lover of dark and quirky personalities influence her idiosyncratic writing. Hang out with her on Twitter, Facebook & Goodreads and find more audiobook projects here.

Hollie Jackson

Taking her own love of storytelling, not just for her own work, but that of others, Hollie (aka Narratrix) found her true calling in the vocal booth. From the innocent to the risqué, the snarky to the serious, Hollie’s voice brings characters of all types to vibrant, compelling life, letting you sit back and allow the words to wrap around you and work their resonant magic. With over 300 audiobooks narrated and produced to date, Hollie enjoys an eclectic range of genres and has worked with authors/publishers who are both Indie and NYT/USA Today Bestselling.

Want to check out Scary Modsters yourself? here’s a soundbite:

Rosalyn possesses a sunny personality that is laced with quirks. Although she seeks acceptance in a world where she lives out of time, what she gets is ridiculed for her eclectic wardrobe and unconventional music collection.

One fateful night, Rosalyn bewitches Niles, a stylish man whose offbeat character perfectly complements her own. Unfortunately, he possesses a critical flaw that means relationship suicide for him and pretty much anyone.

While under the influence of insomnia-impaired judgment, Rosalyn summons Rock ‘n Roll deity Peter Lane back from the dead. Not only does he spin her hormones into a frenzy, Peter is also the precarious puzzle piece that brings sense into her world. When Niles learns that he can overcome his life-long challenge by helping Peter avenge his death, how far will he go to secure Rosalyn’s heart?

Have an Audiobook Production question for Diane? Her brain is stuffed with knowledge and experience, so let us know in the comments.

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