Anyone who knows me personally know that I’m an introvert. Like, on a scale of 1 to 10, I’m a solid 9. This makes it really easy for me to write and really hard for me to market. I know many of you can relate :). So I’m always looking for productive methods of promotion and marketing that work for me. That’s why I’m very excited to welcome Laura Gallier, who’s here to share about introverts and the best way for them to approach marketing.
The introverted author is by no means an unusual creature—far from it. The introverted nature works very well within the creative fields; it often accompanies a vivid imagination and attention to detail, which are fantastic for an author. Unfortunately for introverts, traditionally, that same nature went against the idea of marketing and sales.
Introverts do not enjoy big crowds and find socializing for any real length of time to be draining. This often leads to them fearing marketing as they have to deal with a good number of people for extensive periods. I’ve also noticed that introverts find marketing very unpleasant as they hate the idea of pushing themselves on others. All in all, they find it very difficult to get out there and promote their books.
The key to helping introverts become more comfortable with promotion and marketing is to change their perception of it. They are most likely to view it as shouting in a very crowded room, feeling rather small amongst the much louder, more confident voices. In this day and age, with social media marketing being the key for most authors, they don’t need to shout at the crowd. Instead, they should focus on their strengths and the things they do enjoy: discussing their passions and making solid connections.
Introverts form very strong connections and often display incredible amounts of passion about the topics they fall in love with. This should be used to their advantage. An important part of marketing is engagement and building relationships; this means taking the time to show an interest in and genuinely interacting with people. That’s great for introverts! This means they can focus on the one-on-one time and really shine on those topics which they’re passionate about.
People love to feel wanted, appreciated, and listened to. Introverts excel at that. They’re happy to listen and engage on that personal level, which leads to stronger connections and a healthier network. That network will then grow and give the introvert more people to share their passions with—which is where the introvert needs to focus. It’s not about forcing your book on people; it’s about making people shine, having them light up and come back to you again and again because they feel valued. Introverts should shift their focus from promotion proper and the idea of sales and numbers; instead it’s all about those really happy moments and losing yourself in a conversation with a couple of people who share your enthusiasm and interests.
That probably seems like an odd way to approach it, but it makes sense when you understand that marketing is formed around what is often called ‘the feel good factor’. One of the best ways to make people feel good is to encourage them to talk, to give them genuine attention and make them feel wanted. Sharing passions and providing new and interesting takes on them are fantastic ways to produce that feel-good factor. This will also form much stronger connections, which are then far more likely to support the introvert as an author. That support can come in the form of direct sales or promotion, as others spread the word and the passion.
People can’t help but pay attention and be drawn in when someone talks passionately and shares their love of something. They adore people who give them real attention and make them feel good. Introverts are great at that. You’re not bothering people; you’re not pushing your book on anyone. You’re just sharing your passions with the world and letting them take the next step of buying your book.
Laura Gallier is a passionate and driven literary marketing consultant originally from Southern England who took the leap and moved to Prague. She does digital marketing consultations with indie authors, her focus being social media marketing. Laura works hard, pushes, takes risks and demands that life plays by her rules. During her free time she writes darker strains of fiction, and will self-publish her books once she finds time between marketing projects. Until then, she is working on a non-fiction marketing book aimed at helping indie authors understand how to market their books. She can be found at Literary+, which she founded, and on Google+.
Angela is a writing coach, international speaker, and bestselling author who loves to travel, teach, empower writers, and pay-it-forward. She also is a founder of One Stop For Writers, a portal to powerful, innovative tools to help writers elevate their storytelling.
Ben Oliveira says
Really helpful article. It’s all about connections. I believe we often find other people (readers) like us and there’s no need to be afraid of bothering.
Joe Sharp says
I am an introvert and not a writer. My husband pubished his book in June. He asked me to do the marketing. He wanted me to start twitter and blogs. It is hard for me, all I know about are hotel guests. Try to put that in action with them. Penni
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Julie Musil says
Excellent tips! I actually prefer the social media type of connecting vs. deer-in-the-headlights at a party connection.
Becca Puglisi says
I’m such a huge introvert. So glad to see some practical methods that I can use. Thanks, Laura!
Very useful post. Thanks. Now I’m going back into my study and shut the door. 😉
Laura Gallier says
It’s good to see that this post helped you, good luck in all of your marketing efforts.
What a great post – I could really relate. Thank you.
Stacy Teitel says
Great post! I’m an introvert, and I know that socializing is uncomfortable for us introverts because we don’t like that superficial barrier that’s created from small-talk and networking. We like to genuinely CONNECT with others. So I agree with you that we should play to our strengths in this way when we approach the dreaded marketing… 🙂 Thanks for writing!
What a fantastic post! My first book comes out next year and boy oh boy do I NOT want to promote it. But this post made me think about the how of doing it in a whole new way. I think I can do this! Thank you!
Jemi Fraser says
Fabulous tips! A change in perspective can make a world of difference!
Laura Gallier says
That’s the benefit and bonus of taking this route and method is that you form stronger connection which result in a better network and fanbase in the long run.
Misha Gericke says
Very true. Even though I’m somewhat extroverted, I prefer to do my marketing in a more non-invasive way. I.E. I don’t spam people with links etc, rather focusing on building relationships with them.
I really hate the idea of trying to shout over a lot of noise at people who aren’t really listening. So even if my methods reach fewer people, the theory is that those I do reach will care enough to look at what I’m selling. 🙂
Laura Gallier says
Glad I could help M.R and Gwen!
Gwen Gardner says
Laura totally described me, LOL! Thanks for the tips 🙂
M. R. Buttars says
I’m a solid introvert. The mouse in the corner squeaking in a room full of confident, bold people would be me. 😉 This post puts a new view on that though. Thanks!
Laura Gallier says
Most of the marketing I deal with is online Natalie. This is the digital age, with e-books and social media, using the internet is the easiest way to reach our readers. It’s great to hear this post is helping introverts.
Natalie Aguirre says
Great tips, Laura. I’m definitely an introvert. I’m glad that some of the marketing can be done online because that’s easier for me. And I love to switch the focus to other people so I can do that.
Laura Gallier says
Thanks to you and Becca for having me here Angela. As you say, it’s so important that we come across as genuine within our marketing efforts. If or when we lose that and come across as false, we lose the trust of our readers.
Angela Ackerman says
Great advice Laura. It really is about using our strengths and doing what we need to do while still staying close to our comfort zones. I think we need to stretch ourselves to try new things, but nothing we do should feel false or fake. We won’t feel good about it, and our audience can sense it.
Thanks so much for coming by today, and I know this will really resonate with Introverts who by necessity, have to tackle the challenges of marketing and promotion.
Laura Gallier says
Thank you both, it’s good to see that my suggestions and post can help some people.
Johanna Garth says
Like Donna, I don’t think of myself as an introvert, but I do hate marketing. I like the idea of making solid one-on-one connections. Seems much less intimidating somehow.
Donna K. Weaver says
Wonderful post! I’m not an introvert–though I do believe as I get older that I’m becoming a bit more so–but I still hate marketing. Some great suggestions here. They play in well when you’re at a conference and just trying to get to know other people. Get them talking about themselves.