Character Skills and Talents: Promotion

As writers, we want to make our characters as unique and interesting as possible. One way to do this is to give your character a special skill or talent that sets him apart from other people. This might be something small, like having a green thumb or being good with animals, to a larger and more competitive talent like stock car racing or being an award-winning film producer. 

When choosing a talent or skill, think about the personality of your character, his range of experiences and who his role models might have been. Some talents might be genetically imparted while others are created through exposure (such as a character talented at fixing watches from growing up in his father’s watch shop) or grow out of interest (archery, wakeboarding, or magic). Don’t be afraid to be creative and make sure the skill or talent is something that works with the scope of the story. 

PromoterDescription: a person who uses enthusiasm, product knowledge, and compelling reasoning to sway an audience to invest in a product, brand or service. A promoter drums up business and sales, raising awareness and facilitating discoverability. To do this, they effectively utilize different…

Beneficial Strengths or Abilities: A good promoter has strong hygiene, dresses appropriately for interacting with one’s audience, is well spoken and has strong product knowledge. Knowing how to read people and their moods well and be able to juggle multiple action items at one time are both important. Having a strong sense of presence, good manners and posture, a pleasing sense of humor and…

Character Traits Suited for this Skill or Talent: Extroverted, Passionate, Genuine, Outgoing, Enthusiastic, Focused, Hard Working, Shrewd, Intelligent…

Required Resources and Training: Public speaking, working as a team, researching the market and competing products, understanding how ads work and psychology behind decision-making, looking at things from the audience’s view to what they need and want so…

Associated Stereotypes and Perceptions:

  • that promoters are pushy and refuse to take no for an answer*
  • they talk more than they listen*
  • they are motivated by “what’s in it for me” instead of “what’s best for the audience/customer”…

Scenarios Where this Skill Might be Useful:

  • a career in sales
  • job interviews
  • working on a political campaign…

Resources for Further Information:

A few things to know about being a Promo Girl

The Art of Shameless Self-promotion

Promoting Your Product or Service

Talents and skills not only make our characters stand out, they often help them attain their goals. So choosing them strategically can greatly enhance both the character and the story.

If this is something you’d like to learn more about, you can find the entries in their entirety at One Stop For Writers, where all our thesauruses are cross-referenced and linked for easy navigation. If you’re interested in seeing a free sampling of the Talent and Skill Thesaurus and our other descriptive collections, head on over and register at One Stop!

photo credit: Andrew Stawarz via photopin cc


Angela is a writing coach, international speaker, and bestselling author who loves to travel, teach, empower writers, and pay-it-forward. She also is a founder of One Stop For Writers, a portal to powerful, innovative tools to help writers elevate their storytelling.
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6 years ago

[…] Hidden Emotions: How to Tell Readers What Characters Don’t Want to Show by Angela Ackerman from Writers Serving to Writers. Peek: “Worry of emotional ache, a scarcity of belief in others, intuition, or defending one’s popularity are all causes she or he may repress what’s happening inside them.” See additionally Angela on Taking Your Character Further and Deeper with…Anger? and Character Skills & Talents: Promotion. […]

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[…] Character Skills and Talents: Promotion | WRITERS HELPING WRITERSWRITERS HELPING WRITERS […]

Julie Musil
6 years ago

Oh, this would be THE skill to have! The folks who do this, and who genuinely love the product or event they’re promoting, are sooo effective.

Traci Kenworth
6 years ago

This would be useful in the right setting.

:Donna Marie
6 years ago

LOL…you’ve basically described my brother (for the most part lol) 🙂 Thanks for this 😀