Why Writers Should Use Psychology In Their Storytelling

A writer’s job is to do one thing well: pull the reader in. Our words should act like a tractor beam, sucking them into our story’s world. We tap into the reader’s emotions, seize their attention, and suddenly they forget to mow the lawn, eat cereal for dinner, and postpone bedtime yet again.

It’s glorious. So…how do we do it? Psychology.

People are hardwired for stories. For one, they contain experiences that the primal part of the brain likes to mine for information to help with survival. But there are other reasons, too, like the chance to experience certain emotions that act as a release, and the sense of connection a person gets from discovering common ground with others…in this case, the characters.

This is psychology at work.

Certain psychological processes steer us, even though we may not realize it. They shape how we respond to life’s ups and downs, our behavior toward others and ourselves, influence the goals we seek, and more.

Psychology is the study of mental processes and behavior to understand why people think and behave as they do.

Most of us aren’t experts in psychology. We may not even think much about the WHY behind our attitudes and behaviors. Nonetheless, psychological patterns and processes are whirring in the background, drawing from our personal beliefs, emotions, values, identity, and experiences to determine how we think, act, and behave.

Applying human psychology to characters makes them authentic and relatable to readers.

Psychology is part of what it is to be human. Whether it’s a character’s struggles, choices, values, needs, or mistakes, readers can’t help but see a piece of themselves reflected in the character. A bond forms, and if we wish it, we can make that character important to them, someone whose hopes, desires, and goals are meaningful and worth cheering for.

We don’t need to be experts to use psychology, either. We may not always know the terminology or reasoning behind certain processes, but we know what they are like to experience. We can show a character struggling to mentally or emotionally process something and readers will relate—they’ve had to process challenging things, too. This familiarity creates connection and empathy, which is exactly what we want to happen.

Let’s look at a common psychological process: cognitive dissonance.

The best way to explain what this is will be to ask you a question: Have you ever experienced internal tension from an unsettling situation, like seeing a neighbor chain his dog up day after day?

Or maybe this tension crops up when you’re doing something you don’t feel 100% good about, like pulling into the McDonald’s drive-thru when you committed to making better choices and eating healthier.

If so, this tension is called cognitive dissonance, the psychological discomfort caused by contradicting thoughts, perceptions, values, or beliefs. It’s quite common – we all experience it. A few examples:

• We discover information that challenges our current beliefs and sense of right and wrong
• We must choose between competing values/beliefs because, in our current situation, we can’t live by both
• We are behaving in a way that doesn’t match with what we believe in

Cognitive dissonance causes uncomfortable emotions like confusion, worry, guilt, regret, or shame.

To illustrate, let’s go back to the McDonald’s example. Despite your plan to stick to healthy options, it’s been a hellish week, and you pull into the drive-thru. You feel guilty as you order, but when the food arrives, you park the car and indulge—it’s so good! Unfortunately, your Big Mac euphoria lasts only as long as the burger does, and now you’re regretting the decision to cave to your craving. Worse, you’re mentally beating yourself up for not having the willpower to resist.

Cognitive dissonance is powering this discord because you (a) like eating Big Macs but (b) want to lose weight and be healthy. You resolved inner tension briefly by choosing Team Big Mac, but because this behavior didn’t line up with that internal commitment you made to yourself, guilt and regret followed.

This is a psychological process so common readers will pick up on it in the story. The best part? Even if a character experiences dissonance and makes a choice that the reader would not, they still empathize with the character’s experience of internal strain.

Another form of internal contradiction is emotional dissonance. This happens when a person fakes an emotion that they don’t feel.

Can I use you as an example again? Let’s imagine at work you find yourself faking enthusiasm about your boss’s terrible marketing strategy. After all, you know from experience that he won’t listen to contrary opinions, and because you’re a team player, you put on your rah-rah face like everyone else in the meeting.

In this case, your dissonance is mild. You’ve weathered his bad ideas before and aren’t invested enough to state how you really feel.

But emotional dissonance isn’t always minor. Sometimes the emotion you’d have to fake is so far from what you feel that it clashes with your values or personal identity. Acting in alignment with an untrue emotion can mean sacrificing your belief system and going against who you are.

Let’s up the ante. You discover this marketing strategy is driven by a closely guarded secret: the company needs to dump a supply of expired baby formula that they’ve repackaged with fresh dates. When you confront your sales manager she explains that the product is fine, this happens all the time, so keep quiet and get out there and sell, sell, sell.

Can you, knowing the formula could be contaminated? Will you be able to fake confidence as you hit up those neonatal units and pharmacies to convince people to buy your product? Or is this something you can’t do because it crosses a line and violates your core values, regardless of how badly you need the bonus for meeting your sales quota?

Here, the divide between your true feelings (contempt and shock) and the emotion you’d need to fake (confidence) is much wider. Whichever you express reveals your identity: Are you the sort of person who does what’s right or what makes money?

Everyone protects their self-perceptions—things they believe to be true about themselves. Emotional dissonance in a story raises the stakes by challenging the character’s view of themselves, creating confusion, uncertainty, or regret. These difficult emotions are another point of common ground with readers because at one time or another, everyone has reflected on their own identity and whether they are being true to themselves.

Internal dissonance is the heart of inner conflict.

Showing a character wrestle with clashing beliefs, values, or other inconsistencies, no matter what they are, will resonate with readers. The character’s situation may be new to the reader, but the internal tug of war is something they have experience with.

In short, psychology is awesome. Use it!

If you’d like to know more (and discover the best way to encourage internal tension), dive into The Emotion Amplifier Thesaurus: A Writer’s Guide to Character Stress and Volatility. This companion book to The Emotion Thesaurus will show you how to remind readers of the real world and their own human experiences so they bond better with your characters!