Category Archives: Marketing

Identifying Your Reader

One key factor to any marketing strategy’s success is knowing who your audience is, and yet, this tends to be the main ingredient many of my author clients miss from their marketing process. In my other life, I run the … Continue reading

Posted in Marketing, Promotion, Reader Interest, Resident Writing Coach, Social Networking | 7 Comments

How to Evoke Emotions with Book Cover Design

We all know the importance of book covers in helping readers choose books. So what separates an engaging cover from one that potential buyers pass by? Would you be surprised if I said that emotion was part of the equation? … Continue reading

Posted in Book Covers, Emotion, Marketing | 15 Comments

Goal-Setting for Writers (During a Pandemic)

None of us enjoys uncertainty. And unfortunately, that’s what we have right now. A lot is happening outside the doors to our homes. Stress and worry have become part of our everyday. Life’s not easy at the moment and that … Continue reading

Posted in Agents, Buying Books, Focus, Goal and Milestones, Goal Setting, Marketing, Motivational, Platform, Promotion, Publishing and Self Publishing, Reader Interest, Social Networking, The Business of Writing, Time Management, Uncategorized, Writer's Attitude, Writing Time | 12 Comments

The Writing Tip Double-Double

Okay to start off, know that I am sending each and every one of you a mental hug right now. What a challenge this year has been so far. It’s surreal for me still, that all of this is happening. … Continue reading

Posted in About Us, Focus, Goal Setting, Marketing, Motivational, One Stop For Writers, Promotion, The Business of Writing, Time Management, Writer's Attitude, Writer's Block, Writing Craft, Writing Time | 12 Comments

5 Reasons to Consider Translating Your Work

Happy to welcome Savannah Cardova from Reedsy who has some good information to share on book translations. As many of you know, we have a foreign rights agent and have sold rights to publishers in different countries. While some books … Continue reading

Posted in Foreign Rights, Guest Post, Marketing, Publishing and Self Publishing, Reader Interest, Sales Numbers & Helpful Data, The Business of Writing, Uncategorized | 7 Comments

How to Make a Book Trailer that Speaks to Readers

Book Trailers can be a great way to market your story, and we’ve got the perfect person to provide insight on the process. Victor Blasco from Yum Yum videos has got some great tips on how to structure your trailer … Continue reading

Posted in Book Trailers, Marketing, Promotion, Publishing and Self Publishing, Uncategorized | 9 Comments

The Secret to Getting Paid to Sell Books

Many writers I know either write non-fiction already or are toying with the idea. It’s a lot of research and work, but because it tailors to a specific audience, books can also do quite well. But what if there was … Continue reading

Posted in Collaboration, Guest Post, Marketing, Promotion, Publishing and Self Publishing, The Business of Writing, Uncategorized | 7 Comments