Category Archives: Marketing
Identifying Your Reader
One key factor to any marketing strategy’s success is knowing who your audience is, and yet, this tends to be the main ingredient many of my author clients miss from their marketing process. In my other life, I run the … Continue reading
How to Evoke Emotions with Book Cover Design
We all know the importance of book covers in helping readers choose books. So what separates an engaging cover from one that potential buyers pass by? Would you be surprised if I said that emotion was part of the equation? … Continue reading
The Writing Tip Double-Double
Okay to start off, know that I am sending each and every one of you a mental hug right now. What a challenge this year has been so far. It’s surreal for me still, that all of this is happening. … Continue reading
5 Reasons to Consider Translating Your Work
Happy to welcome Savannah Cardova from Reedsy who has some good information to share on book translations. As many of you know, we have a foreign rights agent and have sold rights to publishers in different countries. While some books … Continue reading
How to Make a Book Trailer that Speaks to Readers
Book Trailers can be a great way to market your story, and we’ve got the perfect person to provide insight on the process. Victor Blasco from Yum Yum videos has got some great tips on how to structure your trailer … Continue reading
The Secret to Getting Paid to Sell Books
Many writers I know either write non-fiction already or are toying with the idea. It’s a lot of research and work, but because it tailors to a specific audience, books can also do quite well. But what if there was … Continue reading