Category Archives: Promotion
Identifying Your Reader
One key factor to any marketing strategy’s success is knowing who your audience is, and yet, this tends to be the main ingredient many of my author clients miss from their marketing process. In my other life, I run the … Continue reading
The Writing Tip Double-Double
Okay to start off, know that I am sending each and every one of you a mental hug right now. What a challenge this year has been so far. It’s surreal for me still, that all of this is happening. … Continue reading
How to Make a Book Trailer that Speaks to Readers
Book Trailers can be a great way to market your story, and we’ve got the perfect person to provide insight on the process. Victor Blasco from Yum Yum videos has got some great tips on how to structure your trailer … Continue reading
The Secret to Getting Paid to Sell Books
Many writers I know either write non-fiction already or are toying with the idea. It’s a lot of research and work, but because it tailors to a specific audience, books can also do quite well. But what if there was … Continue reading
Navigating the Changing Face of Book Promotion with Smart, Effective Strategies
Hi everyone! I hope everyone is enjoying summer and taking time to refill their creative wells. Writing, publishing, and marketing is a lot of work so making time for ourselves to recharge is really important. The other critical thing we … Continue reading
The Emotionally Intelligent Writer
I’m a psychologist, so I like to believe there are a set of characteristics that can predict author success. Sure, like any subset of the population—and I’m going to define ‘successful authors’ as those who generate a full-time income from … Continue reading