Category Archives: Promotion

Navigating the Changing Face of Book Promotion with Smart, Effective Strategies

Hi everyone! I hope everyone is enjoying summer and taking time to refill their creative wells. Writing, publishing, and marketing is a lot of work so making time for ourselves to recharge is really important. The other critical thing we … Continue reading

Posted in Marketing, Platform, Promotion, Publishing and Self Publishing, Social Networking, The Business of Writing, Uncategorized, Websites | 7 Comments

The Emotionally Intelligent Writer

I’m a psychologist, so I like to believe there are a set of characteristics that can predict author success. Sure, like any subset of the population—and I’m going to define ‘successful authors’ as those who generate a full-time income from … Continue reading

Posted in Marketing, Promotion, Resident Writing Coach, Social Networking, The Business of Writing, Time Management, Uncategorized, Writer's Attitude | 13 Comments

Five Ways To Maintain Book Buzz While Writing and Managing Post-Pub Life

All writers know it’s a challenge to keep our book in the spotlight after the rush of a book launch has passed. Author Lizbeth Meredith passes on 5 suggestions to focus on as you work on your next book. For … Continue reading

Posted in Guest Post, Marketing, Platform, Promotion, Publishing and Self Publishing, Social Networking, The Business of Writing, Time Management | 13 Comments

Distribution: Should You Go Wide or Narrow?

How should I distribute my books? Do I stick with one marketplace and possibly limit my options, or do I diversify and risk spreading myself too thin? These are questions every author struggles with. Dave Chesson is here to discuss … Continue reading

Posted in Guest Post, Marketing, Promotion, The Business of Writing, Uncategorized | 6 Comments

15 (Mostly) Free Tools to DIY Your Self-Published Book

Hi everyone! So happy to welcome writing coach Mandy Wallace to the blog, who has rustled up some great links for anyone looking to Self-Publish. As most writers know, a good set of tools is worth its weight in gold…especially … Continue reading

Posted in Guest Post, Marketing, Promotion, Publishing and Self Publishing, Software and Services, The Business of Writing, Writing Resources | 10 Comments

Essential Marketing Tactics For Children’s Authors

When we aren’t working on thesaurus books, Becca and I write for children and young adults. This means we know that one of the biggest challenges for Kid-lit & YA authors in is marketing. In most cases, the book buyers … Continue reading

Posted in Guest Post, Marketing, MG & Kidlit, Promotion, Publishing and Self Publishing, Reader Interest, School Visits | 13 Comments

Six Smart Ways Indie Authors Can Collaborate When Marketing

The control and freedom indie authors have can be a big asset when it comes to marketing. The problem is time. Shouldering the weight of writing, editing, researching, publishing, marketing, and promoting alone can be exhausting, especially knowing our industry … Continue reading

Posted in Marketing, Platform, Promotion, Publishing and Self Publishing, Social Networking, The Business of Writing, Time Management, Uncategorized | 14 Comments

We’re In This Together: How To Help Other Authors Succeed

A common query Becca and I get is, “Why do you do what you do?” It’s a fair question, because in order for us to coach writers through our books, speaking, and our One Stop for Writers site, we’ve had … Continue reading

Posted in Book Review, Buying Books, Marketing, Promotion, Publishing and Self Publishing, Social Networking, The Business of Writing, Uncategorized | 33 Comments

Hand-Selling: How to Kill It at Book and Comic Conventions

Happy to welcome author Andy Peloquin back to the blog–he’s got some tips for in-person events where book selling comes with the territory, so read on! Comic Conventions, Book Festivals, Book Signings, and other similar events are the best way … Continue reading

Posted in Buying Books, Guest Post, Marketing, Promotion, Uncategorized, Writer's Attitude | 18 Comments

Help Us Celebrate Our 200,000 Book Milestone

Honestly, I don’t even know how to start this post–I am utterly lacking in the word department, which is pretty ironic for a writer, isn’t it? 200,000. Books. Sold. Back in 2012 when Becca and I dipped our toes into … Continue reading

Posted in About Us, Contests, Emotion Thesaurus Guide, Foreign Rights, Goal and Milestones, Marketing, One Stop For Writers, Positive & Negative Thesaurus Guides, Promotion, Publishing and Self Publishing, Sales Numbers & Helpful Data, Setting Thesaurus Guides, The Business of Writing, Uncategorized, Writing Resources | 32 Comments